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So for anyone who grew up on the original Barney show and actually would admit to enjoying him and friends like BJ the yellow protoceratops and Baby Bop the green triceratops, Mattel is hoping they’ll want to buy old school Barney toys and swag. Mattel’s television unit, which has also recently brought back its Monster High and Masters of the Universe franchises, is hoping to cash in once again on young and middle-aged adults yearning for the days of their childhood. “With our modern take on Barney, we hope to inspire the next generation to listen, care, and dream big,” Soulie added.
#BARNEY VIDEOS SERIES#
“In creating the new series, it was important to us that we properly reflect the world that kids today live in so that the series can deliver meaningful lessons about navigating it,” said Fred Soulie, general manager of Mattel Television, in the news release. 'I Love You, You Hate Me' tries to tie Barney bashing to larger cultural tides 'Barney & Friends,' the children's show featured in the Peacock documentary 'I Love You, You Hate Me.' Hit Entertainment/Everett Collection The company’s Mattel Studios unit is working with Nelvana, a studio owned by Canadian media company Corus Entertainment (GOOGL)-owned YouTube content as well as music and a vast array of merchandising, including toys (of course), clothing and books. Mattel did say that the new franchise will include TV, film and Alphabet So no beleaguered actor dressed up in a dinosaur costume marching around and singing to young kids.Ī spokesperson for Mattel told CNN that it has no specific news to announce yet about whether the relaunched Barney will be on PBS, but added that the company has “confirmed streaming and broadcast partners that we’ll be announcing later in the year.” PBS was not immediately available for comment. Mattel said Monday that the new show, unlike the original, will be animated. The “Barney & Friends” show, featuring the titular violet-hued T-Rex, aired on PBS in the United States from 1992 until 2010. Thanks to the switch from live-action to animation, he’s now also got great big eyes. (MAT) announced Monday that Barney, the friendly (and, let’s be honest, cringe-worthy to a large group of Millennials who watched him as pre-schoolers, and to their parents) purple dinosaur is making a triumphant return to TVs and toy shelves next year. You don't have kids, though, that are as young as mine, so that's why.Barney is back, and while Mattel has not yet officially confirmed it, we’re guessing he still loves you. We'll see what their product line looks like. So I think it makes a lot of sense for Mattel. And then right when you started singing it, it brought me back years and years and years ago. Once you hear it, it's hard to get out of your head.
They can make it- but I mean, you know what? It works for them. SEANA SMITH: Yeah, they could tweak the jingle. And maybe they'll tweak that jingle a little bit, right?
I think there is probably a big audience out there. I do tend to hate him a little bit, but it's a good move by Mattel. So I think that docuseries title is perfect. Putting you on the spot.ĭAVE BRIGGS: I don't know the rest of it, but I know when I hear it, it makes me want to pull my hair out.
Do I think he does get a bit annoying sometimes? Yes, but I don't think you can go as far and say that you hate Barney. I think there are a lot of reasons to like it. He's a little young for it, but it is educational. I actually tried to get- I didn't even know about this news, and I tried to get my three-year-old to watch Barney over the weekend. Said Mattel global head of consumer products Josh Silverman, quote, "Barney's message of love and kindness has stood the test of time," which is interesting, Seana, because before that animated series comes out next year, Peacock will debut a docuseries in October entitled, "I Love You, You Hate Me." No joke, that's what the docuseries will be called because so many people hate Barney.
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